Business Finance Homework Help

MGT 120 UCL Impact of Religious Culture on Consumer Behaviour Paper

 

topic: the impact of religious culture on consumer behaviour: a study based on China’s retail industry 

1. Write your literature review – which will be a more advanced version of the review you wrote about in your research proposal. One of the purposes of the literature review is to allow you to refine the questions that will be addressed by your data collection, as a questionnaire tool, or series of interview questions. It is important that your Literature Review follows on from your Introduction, and leads on to your Methods and Methodology Sections or Chapters. That is, all of the parts should be clearly related to each other, and not read as if they are a series of separate essays or papers that have been put in one big document, without links.

2. Begin to write your Methods and Methodology Chapter or Section. Remember that this section has HOW you collect your data – but also WHY you collect the data the way that you do. The Why is driven, or caused by the research perspective that you take – the Epistemology (theory of knowledge), the Ontology (how we classify kinds of things) and sometimes the Axiology or the moral or ethical value of what we do in research (or life in general). When you explain WHY you have used a particular research method, and its methodology, you also explain why you have NOT USED other research methods. You justify your choice(s). I think that the following clip on Youtube is really helpful, when any of us get confused:

 

When you write the Methods and Methodology section remember to use citations from research methods textbooks to support the arguments that you make. It is also possible to use arguments that have been made by the researchers whose publications and papers you cite in the literature review part. Often these papers have very clear, and direct explanations for methods used, because, like you, they have a very limited word count permitted. If you have real difficulties with definitions of different kinds of research method, there are several online specialist dictionaries you can site, such as The SAGE Dictionary of Social Research Methods, edited by Victor Jupp – available via STAR Plus –

https://dx-doi-org.sheffield.idm.oclc.org/10.4135/… you can cite.

3. Keep a research diary – a real book, or online – does not matter how. Keep note of what you read, full reference, and a note of whether the source is useful or NOT useful. Saves time. A research diary will give you examples to help you with your reflection.

4. The best way for you to help me, help you, is to send me a page or two of your Literature Review, and a page or two of Method and Methodology chapter, or section, in the next 2 weeks, and we can arrange a meeting, after I have read and commented on these samples of your writing. I suggest this because it will make my comments more valuable, as you can USE the ideas for future writing, rather than having to modify a whole chapter.