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Marketing Plan for a New Product Launch

Your final project is a marketing plan video pitch for a new product of your choice. You’ll be pitching your product marketing plan completed in Module 6 to your company’s senior management team for a go/no-go decision. The stakes are high-a successful product launch could bring a promotion in your immediate future!

Create a 6–8-minute video pitching your product idea to senior management based off your marketing plan. Each major section of your marketing plan should be touched upon in your video pitch.