Business Finance Homework Help
Application of the Maslow Hierarchy of Needs in Advertisements Discussion
- Find three advertisements to examine.
- Find an international version of an advertisement for ONE of the (same) products.
- Write a minimum of three paragraphs to explain the following:
- Describe the needs (as identified in Maslow’s Hierarchy of Needs model) that each ad addresses.
- Where does this ad/product fall on the scale?
- Discuss how Maslow’s model, attitudes, and other factors (like lifestyle or situational factors) may affect the purchase of this product or response to the ad.
- What differences to do you see in the international version of the ad?