Business Finance Homework Help

Step 1: Please read: Harvard Business Publishing Coursepack, Case – McDonald’s Corporation (Rothaermel, 2017).

Step 2: Utilizing the case data, perform the required analysis by choosing the appropriate strategic management tool or tools you have covered so far.

Step 3: Please develop the case report (4-5 pages, Times New Roman, 12 font, single-spaced, no external research) in formal business language, and with section headings, written paragraphs, and charts/tables, as appropriate. Please ensure that the report reads as “a consistent whole” and not as “a set of rather disjointed, howsoever well-executed, sections”.

CASE Questions:

<Core competences: (i) allow a firm to differentiate its products/services from its rivals, (ii) are learned by the organization over many decades, often through failure, (iii) are unique strengths that lie deep within the firm, and find their expression through products and services, and (iv) eventually can lose their ability to yield a competitive advantage, unless nourished and refined.>

1. Which trends in McDonald’s external environment are likely to have the greatest impact on the company’s ability to continue to sustain profits? (Hint: Primarily, PESTEL Analysis)
2. Does McDonald’s possess any core competence(s) at the time of the case? Explain. (For this question, please remember to use the following definition of core competence). (Hint: This is the heart of the case, where significant assessment must be done through RBV, core competences and VRIO Analysis, performed on a set of very specific, identified resources/capabilities)
3. What is McDonald’s business model? How successful has it been? What are its weaknesses? (Hint: Refer to the business model reading under Module 3 for this part.)
4. Going forward, what should Easterbrook do to achieve his strategic plan for the company? (Hint: This is about formulation of your recommendations for an action plan for the CEO, based on the results of the analyses under 1, 2 and 3).