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BUS 101 OCC Apple Company Marketing Strategy Discussion

 

This is a 2-4 page opinion piece. Based on your readings, how would you address the questions below. This assignment is very different from the blog assignment in which I have very specific citation requirements, and remind you not to “just shoot from the hip.” In this case, not only can you “shoot from the hip” but it is welcomed. No citations are required unless you are quoting directly or paraphrasing from someone else’s work. Tell me what you think of the business issues presented in this film clip. Absolutely proofread before posting. No rubbish!

In the following scene from AMC’s “MadMen” a group of marketers present a rather simple product (now defunct) in a most appealing way. Kodak’s slide “Carousel” owned the market for decades prior to the coming of digital technology. Some organizations are able to consistently maintain a loyal customer base. Consider Apple for a moment. First, why would it be able to maintain its customer base when so many quality alternatives exist? Second, in the post Steve Jobs era, what recommendations would you have for Apple regarding the marketing of products? Keep in mind that I am not asking you whether you like Apple products or not. It is about the marketing of them.