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Accurate data is at the heart of any successful development program. However, donor management permits users to retrieve sensitive and confidential donor information which can have ethical implications. As nonprofit organizations enter into cause-related marketing agreements, lending their names and reputation to corporations becomes a major topic of discussion. Finally, major gift fundraising can be one of the most cost effective resource development strategies.

1. Analyze and explain the ethical considerations associated with managing donor information.
2. Cause-related marketing has become a controversial issue among potential donors and funders. What are the potential pitfalls associated with cause related marketing?
3. Consider yourself asked to develop a template for gathering information about major gift prospects. What information would be the most important to obtain? Why