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MBA 8800 WU Implementation of the 5 Competitive Forces in a Beer Industry Questions

 

In your opinion and experience… What is competition like in the craft beer industry? Which of the five competitive forces is strongest? Which is weakest? (your response should be based on the below 5 competitive forces (Five Michael E. Porter )

Provide thoughtful insight and perspective in your response based on your own experience, research, and the video supports. ( 3 Paragraphs )

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competition in an industry is a composite of five competitive forces:

1 Competitive pressures stemming from the market maneuvering and strategy initiatives of industry rivals

to enhance buyer appeal for their products, boost profitability, and win a competitive edge.

2 Competitive pressures stemming from the threat of new entrants into the market.

3 Competitive pressures from companies in other industries selling substitute products.

4 Competitive pressures stemming from the exercise of supplier bargaining power.

5 Competitive pressures stemming from the exercise of buyer (or customer) bargaining power