Business Finance Homework Help

Read Chapter 8. New Products and Innovation. pick a topic and write brief summary on it.

Also, provide a graduate-level response to each of the following questions:

1. Consider the trends described in the chapter (e.g., aging, heightening environmental concern, or China). How will each affect the business you are in (or were in before coming to b-school)?
2. Make a list of 3 of your favorite brands. What would be a great brand-, or line-extension that you would like to see developed as a new product? 

Part1: needs to be 500+ words and also in APA format, cite all referneces

Part2:Activity: Find four different products that are in the four different phases of the product life cycle. Give your opinions on the product in the market decline phase: whether the company should divest, harvest, or rejuvenate the product and the reasons behind your choices.