Business Finance Homework Help

Choose a brand that is not related to the brand you are doing your final project on.Topics to Address

1. Markets
   • Brief brand history.
   • What is the target market of this brand?
   • What is the main product or service provided?
2. Customers
   • How do current customers and prospects rate the organization and its competitors, particularly with respect to reputation, product quality, service, and price?
3. Competitors
   • Who are the major competitors?
   • Create a perceptual map for the brand and its competitors.
   • Justify the positioning of your brand and its major competitors in the market.