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Drexel University Fight or Flight Big Boom Beverages Case Study MEMO

 

PLEASE FOLLOW THE OUTLINE PROVIDED IN THE SYLLABUS – failure to format as a memo will result in a penalty.

ANY case Analysis for this course should use the following outline:

(1) Identify the Audience, presenter, date, and KEY ISSUE (as we’re using a MEMO format, this is concise)

(2) Provide an executive summary (key Issue, Analysis, Recommendations and expected outcomes) – NOTE: an Exec summary IS NOT A SYNOPSIS or SUMMARY of the case situation; it is a summary of the solution/recommendation posed. I SUGGEST THIS ELEMENT BE WRITTEN LAST – do the analysis and alternatives, then the recommendation, then prepare a SUMMARY and insert it at the front of the memo. Think of it as the 15 second synopsis.

(3) Define the problem or opportunity to be analyzed – be clear about what is causing the problem and clearly state the objective; what is the organization trying to achieve (sales/units or revenue, market share, profits, roi, etc)

(4) Develop a relevant and balanced analysis (note SWOT and PEST are insufficient, but a good place to start) – students should consider a Porter’s 5 Forces, A value Chain analysis, a 3V or 5C or financial/quant analysis of data

(5) Identify viable alternative solutions

(6) Analyze alternatives in context with defined criteria – best to summarize as pro/con

(7) Selects a recommended alternative and discuss issues related to implementation.