Business Finance Homework Help

P&G’s new customer segment is “$2 a day consumers” in China (Reingold 2011). In your report, answer the following questions:

• Describe the unmet need(s) of people in this segment

• Evaluate the segment attractiveness with the five criteria: substantial, measurable, accessible, differentiable, actionable

• Develop a product idea for P&G, and explain how it can satisfy the need of this segment

• Draw a strategy canvas that includes:
• Current products/solutions available in the market
• An ideal value curve for P&G’s new product for $2 a day consumers

• Explain the strategy canvas with the four actions framework (eliminate, reduce, create, raise)

• Develop a positioning statement for P&G’s new offering: “To (customer segment and its need), (brand/product) is (concept) that (point of difference)”