Please read the WSJ article posted for this week (Click on the title below to view the article on WSJ.com; you can either purchase a discounted subscription to WSJ or use Oviatt Library Website to view a copy of the article).

Ben & Jerry’s in Winter? If You’re Home Anyway, Why Not? (Links to an external site.)

QUESTIONS:

Question 1: Explain what the term “deseasonalize” means, and how it applies to Ben & Jerry’s.

Question 2: In what ways has the pandemic created opportunities for Ben & Jerry’s to deseasonalize sales of its ice cream?

Question 3: List and briefly describe at least three strategies or tactics that Ben & Jerry’s is already using to promote sales of its ice cream during the pandemic.

Question 4: Describe at least two other ideas you have to promote Ben & Jerry’s ice cream sales during the pandemic that are not mentioned in the article.

Rewrite the questions above in bullet-point format in the file you will create and respond to them separately.

Your submission must meet the formatting requirements outlined in the syllabus and should have bullet points separately showing each question and your response.

Be sure to explain your responses thoroughly and pay attention to the grading rubric for this assignment.