Business Finance Homework Help
Amarillo College Buyer Behavior Video Summaries
Part 1. Find and watch at least three (3) YouTube videos that describe cultural differences. If you don’t know where to start, below are some channels you may consider, but feel free to watch videos from other channels. Provide the titles AND URLs of the three videos you’ve watched, and briefly summarize eachvideo in one sentence.
Part 2. Answer the following questions.
- Based on what you watched in Part 1 (and possibly what you learned from personal experience as well), elaborate on TWO cultural differences in consumers’ behaviors that are most interesting to you. These differences should be reflected in the ways in which people from different countries consume different things in different ways, or behave differently otherwise as consumers. Use specific examples for EACH to make your points as clear as possible.
- For EACH cultural difference described above, conduct your own research from books or online articles to find out where this difference came from, i.e., how this cultural difference came about (Cite AT LEAST ONE SOURCE for EACH using the MLA style; click here to learn more.) Consider the following questions:
- Did the cultural difference arise from unique family structures or gender roles in these cultures?
- Did the cultural difference arise from ecological differences such as differences in natural resources available in these cultures?
- Did the cultural difference arise from differences in economic or industrial developments in these cultures?
- Did the cultural difference arise from differences in values or ideologies in these cultures?
- For EACH cultural difference described above, discuss how the difference would impact the ways in which marketers appeal to consumers. In other words, in what ways should marketers in these countries act differently to appeal to their respective consumers?