Business Finance Homework Help

I’m working on a marketing multi-part question and need a sample draft to help me learn.

Part 1. Read ALL of the following three articles to answer questions in Part 2:

• I don’t want to be right.pdf
• The Big Sort.pdf
• Twin studies, consumers’ beliefs.pdf

Part 2-A. Among the various research findings mentioned in the three articles, identify and describe one research finding that was the most surprising and interesting to you. What was the research finding and in what ways was this finding surprising and interesting?

Part 2-B. Based on the research findings described in these articles, why do you think consumers’ beliefs, once formed, would be difficult to change? Discuss AT LEAST three reasons. Use direct quotes (“…”) from ALL three articles to support your arguments.

Part 2-C. Find two (2) personal examples around you that highlight some of the insights from the articles. Describe these two examples in connection with what you read/learned about in the articles.