Business Finance Homework Help

Read the article, From token loyalty to meaningful relationships How loyalty programs and Big Data Analytics are facilitating CRM in the retail sector.and prepare case study that is at least three pages in length. Preface by a recap of what the article/case study is about, include your analysis, if you agree or disagree with the conclusions made, and why/why not?

Please note the PDF document is part of Lynn Library collection. You will need to access Full Text (not Abstract) to successfully complete the case study.

Case Study Format:

• Follow APA current edition. If you do not understand APA style, please reference the Lynn Library