Business Finance Homework Help
Lynn University Logistics and Supply Chain Operations Discussion
- Explain the concept of efficient consumer response (ECR) and how it is implemented at Ahold. Discuss further approaches which should positively influence supply chain performance.
- Emerging electronic and social media, new ways of blending conventional communication tools with online or Internet communication, the merging of social media and real life experiences and the merging of live reality and computer-based information not only “augment” retailers’ communication portfolios; they dissolve boundaries within the field of marketing communication, i. e., between advertising, sales promotion and personal selling, and between conventional marketing fields, such as in-store marketing and customer relationship management. Even the boundaries between formats, such as store-based retailing online retailing, are becoming relative. Discuss a retailer that has been successful at blending these new ways of electronic and social media.
- Imagine you are a business consultant. Would you advise Walmart’s officials to rethink their logistics sustainability campaign?
When answering this question, compare Walmart’s sustainability efforts in logistics with those of other retailers.
- Where do you see the main potential for European department store chains in their in-store marketing strategies, compared with American retailers such as Macy’s?
- IKEA is successful across Europe. Discuss whether their clear brand image and positioning with specific target groups are an advantage or obstacle for further growth.
- Based on basic strategic trends in retail sourcing, new responsibilities are increasingly emerging for retail buying. In general, retailers whose strategies involve consistent customer orientation are finding marketing and sales (category management) increasingly important at the expense of buying. Identify three of these strategies. Discuss in detail.
Talk to us support@bestqualitywriters.com