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Market Research Paper

organization: Cleveland Guardians (MLB Team)

Your sport marketing firm will draft a sport organization. Your firm will be required to conduct
extensive research and evaluate the marketing efforts of the organization over the course of the
semester. Firms are expected to get information on the sport organization from the team or
organization’s website, articles from trusted sources (such as Sport Business Journal), as well as
searches from the Internet. Firms may also use Zoom and/or telephone to speak with
team/organization representatives to gather information. Each firm will submit a professional
report via Canvas. APA formatting. Each report will include the following:
1. Provide an overview and history of the sport organization.
2. Conduct a SWOT analysis of the organization.