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WEEK 4: DRAFT MARKETING PLAN

Draft Marketing Plan will be evaluated as follows.At the end of Week 4, you will submit a substantial draft to your instructor for grading and feedback. Be sure to read Appendix A in the text and use the marketing plan outline  (Links to an external site.)from the Files folder in Canvas. It is recommended that you start working on your draft in Week 2 after your instructor has approved your topic. Complete as much as you are able in order to get an initial draft (approximately 75% of the final paper). Remember, the more you complete on this initial draft, the greater the input that the professor can provide and the less work you will need to do for the final draft. If you complete an excellent complete draft during week four that needs no major editing then you might be able to coast the rest of the course!  We will see but try your best to do a great job on your rough draft.