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Saudi Electronic University Starbucks and Barnes & Noble Strategic Alliance Paper

Briefly introduce your chosen firms, partners of the strategic alliance (industry, nationality, size, market position…). (1Mark)- Max 150 words
What is the type of strategic alliance used by your chosen firms? Explain its different reasons. (1Mark)
What is the method used by the firms to manage their cultures after alliance? underline the pros and cons of this method. (1 Mark)
Is this strategic alliance successful? Justify. (1 Mark)
What recommendations can you give for the managers of these firms to improve their competitiveness? (1 mark)