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Week 4 Assignment – Pricing Strategy

Overview

Imagine that you work for a pricing strategy consulting business. Select a business to be your next client. Think of a scenario that would result in your client seeking advice from your consulting business. You will use this same business or client for the Week 10 assignment: Pricing Strategies and Decisions.

Instructions

Develop a 2–4 page report about your client for your boss that includes the following components:

1. Company Description.
   • Describe the company, the products it makes or services it provides, and the problems or issues that the company is facing related to its pricing strategy.
2. Pricing Strategies.
   • Evaluate the pricing strategies relative to the product life cycle for your client’s three top-selling products.
     • Summarize the critical factors (for example, technology, regulation, market information, and consumer preferences) that affect your client’s pricing decisions.
     • Describe the impact value has on the company’s pricing strategy and profitability, and the importance of market segmentation.
     • Determine the effectiveness or ineffectiveness of your client’s price and value communication strategies.