Business Finance Homework Help

Chapter 2. Customer Behavior.

 provide a graduate-level response to each of the following questions:

1. New businesses are frequently launched as a means to address a current glitch in the industry. Pick an industry and identify a typical customer problem. What changes could you make to enter that industry and enhance customer satisfaction (and be profitable)?
2. Run a taste test. Compare Pepsi vs. Coke, or bottled water vs. tap, or an expensive bottle of wine vs. the boxed stuff. Discuss participants’ level of knowledge and surprise.