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Kwantlen Polytechnic University Fish Processing Business Report

 

background:

Using the 9 features of Business Model Canvas (shown beneath), and the alternate model Business Model Circle.

– Value Proposition

– Key Resources

– Key Partners

– Key Activities

– Customer Segments

– Customer Channels

– Customer Relations

– Cost Structure

– Revenue Streams

Using Business Model Canvas (BMC) and/or Business

Model Circle (BMCI) into one of your own business ideas from scratch- using BMC and/or BMCI to

develop and define your own original business idea

Assignment 1:

– A maximum 12 page preliminary report: this represents your

initial activities, ideas, information to date, and plan for the new venture project.

– Title Page

– Table of Contents Page

– Introduction Page of the existing business or business idea

– Page summarizing your team’s mission and goals for the existing business/new business

– Six pages: Specific explanations of what steps you plan to take, and have taken, and what

preliminary information/ideas you generate and preferably a brief schedule/timeline for postreport activities. Some other report sections might include detailing information on:

o review of existing information/issues/opportunities/needs/wants/circumstances etc.

o research processes/methods/findings etc.

o data gathering and interpretation etc.

o ideas/brain storming exploration etc.

o ** preliminary thoughts/ideas/summary comment relating to each of the nine elements of

Business Model Canvas as it relates to your project and project goals

o other commentary or sections as your team chooses

o feel free to be creative in your thinking and in your ideas/preliminary report

o Concluding Remarks Page (with Next Steps leading into Team Assignment 2)

o Reference Page (only page to be APA)

Additional Information

(b) The big picture goal is for you is to assist him with the development/start-up/growth of one the businesses that will be starting up;- Fish processing and marketing company: franchise or partners

Topic for report:

“Fish Processing Business”

– the existing business is a fish processing plant on a First Nation community

– presently the plant processes 300 pounds per fish per week and wants to increase/scale

up

– a key value proposition is their product has “no fish bones”

– freezers/coolers are an important resource

– a manual process is engaged and a power supply for utilizing technology to assist is

important

– ** key question: what model should the business follow: (a) franchising (train, help setup, etc); (b) a corporate model; (c) a partnership with the First Nation? What are the

pros and cons of the three models? What would the cost structure and revenues look

like with the three models? Can there be job creation for the First Nation community(s)

– The community/business/employees would need to be close to the harvesting area(s)

– What are the marketing channels- subscription based, selling direct, etc?

– What branding should be done around the product?hip or corporate model?