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MKT 210 Great Basin College Pizza Packaging Discussion

 

(500 words minimum)

Identification of the Packaging components

I know you have worked hard the last few weeks on your Marketing Plan so this discussion forum will be a bit different from the previous two but should also be fun :-). Look in your pantry, dressing table, garage, the baby’s room, etc. and pick out a product (see page 218-219, and describe the packaging in light of the intended deliverable. Did the company do a great job, good job, or fall short in meeting the purposes of packaging. Why? If the product had a secondary package (like the two pack of milk at Costco), describe that too. Have some fun with this, look at the colors (key emotional trigger) used, the materials, the actual containers too :-). What catches your eye and draws you to considering the item.