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COMPANY: ARTISANS OF LEISURE 

For your Case Study, you selected a global hospitality or tourism company and reported on that company as it exists today and discussed the sort of CSR activities they are doing so far.  For the CSR Plan, I want you to take a different approach; we are going to assume that you have been hired by that company and are expected to present to the boss what you believe should be changed or included in the next year’s CSR plan. 

Case Study = what the company is and has done up to present day.  You were reporting on the company as an outsider.

CSR Plan = what you believe that the company should do in CSR next year, based on what you know about the company’s mission, its past & current CSR strategy and what you’ve learned in this course.  You are to write this as an insider and one that is expected to actively support the CSR effort within the company.