Business Finance Homework Help

Instructions

For this assignment, you will read a case and answer a series of questions concerning an analysis of ethical considerations governing marketing practices, as leaders are responsible for such endeavors. 

Datamonitor. (2010, July). Ambush marketing case study: Successfully leveraging high-profile events to raise brand profile. Retrieved from https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bsu&AN=59543529&site=ehost-live&scope=site

Then, draft a two-page paper by addressing each of the following items:

• In your own words, how would you describe “ambush marketing”? Include two examples with your description.
• What are the advantages and disadvantages (risks and consequences) of ambush marketing?
• What was Bavaria Beer hoping to achieve through its ambush marketing tactics?
• Would you consider Bavaria Beer’s ambush marketing an unethical practice or simply a competitive strategy? Explain.
• Can ambush marketing be both intentional and unintentional? Explain.
• As a leader of an organization, would you allow the practice of ambush marketing? Explain.