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University of The Cumberlands Price Elasticity of Demand Narrative Essay
Your family business produces a secret recipe salsa and distributes it through both smaller specialty stores and chain supermarkets. The chains have been demanding sizable discounts but you do not want to drop your prices to the specialty stores. When can you legally accommodate the chains without losing profits from the specialty stores? Also, in a broader sense, how can profitability be maximized in this situation?