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Assignment Objectives

Analyze cases that focus on key marketing management tasks, such as marketing research, sales forecasting, product and brand management, distribution channels, pricing, and promotion and advertising strategies

Use effective communication techniques

For this Discussion Board, please complete the following:

Summative Discussion Board

Review and reflect on the knowledge that you have gained from this course. Based on your review and reflection, write at least 3 paragraphs on the following:

• What were the most compelling topics learned in this course?
• How did participating in discussions help your understanding of the subject matter? Is anything still unclear that could be clarified?
• What approaches could have yielded additional valuable information?

Discussion Board Rubric

Expectation	Points Possible	Points Earned	Comments
Application of Learning Material Content: Post demonstrates understanding of Learning Material content.	20
Application of Course Knowledge: Post contributes unique perspectives or insights gleaned from text/learning resources, or specified by assignment.	20
DB Responses: Responds substantively to two posts. Responses encourage interaction in the Discussion Board and classroom community.	20
Organization: Post presents information logically and is clearly relevant to discussion topic.	8
Professional Language: Posts contain accurate grammar, spelling, and/or punctuation with few or no errors. Any resources should be cited in APA format or style specified in the assignment.	7
Total Points	75
Total Points Earned