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Subject 1:  Factors to Consider When Expanding International Markets

Question 1: Provide a real life example from current news of a company that made a critical success or failure in international business. Discuss, post why?

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subject 2: Developing a Plan to Maximize the Benefits from International Market Entry & Leverage the Same

Question 2: In selecting the first international market to penetrate, companies often think about how success in that market could lead to more success in other international markets.  What in your view are the two most important considerations when selecting the first country to enter overseas? Discuss,