Business Finance Homework Help

With the explosion of mobile handsets worldwide, many marketing and advertising firms are looking at how to take advantage of the ubiquity of a communications device carried everywhere. Describe why marketers view the mobile handset as such a valuable marketing platform. What types of mobile advertising challenges do you foresee arising?

Describe the investment philosophy of a corporate venture capital firm such as Intel Capital, SAP Ventures, Eli Lilly, Google Ventures, Dow Corporate Venture Capital, or General Electric (GE) Equity. How are they synergistic with their parent companies’ strategic direction?

2.) Writing Assignment #2

Chapter 9 Exercise.

There continues to be a disparity between the advertising dollars spent on reaching TV viewers and Internet users versus the amount of time that is spent interacting with each medium. A large degree of Google’s success is attributable to taking advantage of this large gap. Research to determine (a) TV advertising dollars and Internet advertising dollars spent, and (b) the amount of time spent watching TV versus using the Internet. How has Google taken advantage of this disparity? What other major societal trends are forecasted that will continue to shift advertising dollars to new media, and why?