Business Finance Homework Help

I’m working on a communications test / quiz prep and need an explanation and answer to help me learn.

(Q1)

Based on the readings, videos and class discussion, what is the role of media in communicating science and technical information to the public? In your answer, discuss the following:

· What challenges do journalists face in writing about science and technology?

· Some people believe journalists are too skeptical and others say they are too trusting. What is behind these differing opinions? Provide examples for each.

What challenges have you found in working on the class project (in terms of communicating science/technology for the public)? Identify at least two concepts from the Field Guide, other readings, and/or class discussion that have helped you with those challenges and explain.

(Q2)

The documentary Before the Flood ( 

An error occurred.

Try watching this video on www.youtube.com, or enable JavaScript if it is disabled in your browser.

 .) tells the story of global climate change through the eyes of U.N. Messenger of Peace Leonardo DiCaprio, who traveled the world interviewing scientists, corporate leaders, climate change activists and politicians. Identify and describe at least two narrative moments in the movie and how they conform to one of the narrative structures (AAA, DHY, ABT). Does the movie have an over-arching ABT structure? Or does it have another structure along the narrative spectrum (see Houston, chapter 5). Explain your evaluation in context of the spectrum.

The movie also illustrates how scientific and technological issues can become politicized. How does it do so? Do you have any concerns about how the message of the movie may be perceived by different audiences? What advice would you have for others creating documentaries or stories about highly politicized scientific or technological issues?

(Q3)

You are a reporter for Florida Today with an opportunity to write a story about the sales tax benefitting the Indian River Lagoon that will expire and be on the ballot again soon. What angle would you choose? Why?

How would your approach be different if you are the director of public relations for the Brevard Indian River Lagoon Coalition and writing the story as a news release? Who is your primary audience? Would your approach be different depending on your audience(s)? Why/why not? [NOTE: The approach may not be significantly different, but you should demonstrate that you understand the difference between the objectives and audiences of a journalist and a public relations professional.]

(Q4)

Despite the news stories and research indicating COVID vaccines are safe and effective, many people still refuse to get vaccinated, citing myths propagated by non-experts. Arguably, these people are learning about the potential dangers of vaccinations through their social networks and shared misinformation.

A local health agency is considering developing a campaign to educate Brevard residents about the issue with the goal of increasing the number of residents who are vaccinated. Using what you learned from readings and discussions, how would you advise the agency to educate the public? What messages/frames are appropriate?

Read “The Future of Public Engagement (article.)” by Nisbet and Scheufele (2007) to provide additional support for your message framing choices.

How should the media approach stories like the COVID vaccine? What are the natural traps journalists may fall into when following journalistic protocol on science-based stories? (Provide examples.)

(Q5)

You are a blogger for an online magazine whose main audience is science/health communicators. Write a brief article (no more than 500 words) about the book Escape from the Ivory Tower: A Guide to Making Your Science Matter 2nd edition (Baron, 2010). The point of the article is to provide tips (from the book) to help these communicators do their jobs to disseminate important science/health information to the public. You may use graphics and links within the story if you wish. Be sure to use the ABT story structure and give appropriate attribution.