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MT 460 Purdue University Marketing Strategy & Operating Environment Discussion

 

Topic: Strategic Analysis

In this discussion, you will explain the value of strategic analysis. You will identify and explain how a company can benefit from the use of various strategic analysis tools to evaluate the external environment.

Com plete the following activities prior to developing your Discussion response:

  • Read Chapter 3 in the course textbook and execute the Unit 3 qui z before developing your Discussion response.
  • Explore the supplemental reading and video resources to develop perspective on the subject of evaluating a company’s external environment.
  • You will find the following resource to be a helpful guide in your analysis of your chosen case study: Guide to Case Analysis. This will require intensive interpretation skills. Be sure to read this Case Analysis Guide to help you prepare.

Discussion Scenario:

You have been employed as the Director of Strategy and Business Intelligence with your chosen company from the Baldrige Performance Excellence Program website. You have already started to evaluate the “Award Application Summary” of your chosen company as a business case. Your goal is to demonstrate skill and expertise in strategic analysis of the strategic position of your company. You will be able to use this research in future professional deliverables. Use the following criteria to make strategic decisions for your chosen award winning organization.

  • Identify and provide an overview of your chosen company from the Baldrige Performance Excellence Program website.
  • Introduce the concept of strategic analysis based on figure 3.1 (pages 49-50) in your textbook.
  • Explain how the strategic analysis tools found in chapter 3 of your textbook can help your chosen organization build a future-oriented strategy.
  • Explain the macro-environment, how to analyze the macro-environment, and its importance to strategy development. Use theories, principles and concepts from various research resources to substantiate your thoughts, opinions and ideas (read pages 50-53 in your textbook).
  • Apply proper APA style referencing format.
  • Use headings to segment the topics in your writing in order to create a flow of ideas for your reader.
  • Write in third person.

You are expected to write unique perspectives on the subject of strategy, and its purpose in business. Refrain from committing plagiarism. It will not be tolerated. Your contributions must synthesize existing theories, concepts and principles from the business literature, and must add value to the existing body of knowledge.

Return to Unit 3 Discussion Instructions

Rubrics

this needs to be based off the previous works for the same company. I will attach if needed.