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The final piece will be a designed portfolio to be delivered to your selected client and will include the logo you designed in black and white and color formats,
uses of the logo symbol, logo do’s and don’ts, and applications of the logo into stationery items. The portfolio will also include the brand identity information by
labeling the fonts, color palette, and logo usage. The final portfolio needs to also include a written rationale (at least three paragraphs) at the end that describes
the design process, the psychology of design principles utilized, how your final designs communicate the brand message to the specified audience, and how your
final designs fit the client’s needs