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STR 581 University of Phoenix Week 4 Amazon Marketing Strategic Plan
Using your analysis of the strategic plan from the Wk 2- Strategic Plan Research assignment, complete the following:
Analyze in 350 to 525 words the:
- Purpose of the strategic plan
- Key objectives:
- Market development and how your ideas fit
- Process improvement
- Development of people
- Product/service – How do you deliver? Is there a way to improve quality over time to differentiate?
- Key performance indicators (KPIs) to measure performance over time
Recommend initiatives to support your objectives to improve the strategic plan.
Identify ways to adapt to the changing business environment.