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STR 581 University of Phoenix Week 4 Amazon Marketing Strategic Plan

 

Using your analysis of the strategic plan from the Wk 2- Strategic Plan Research assignment, complete the following:

Analyze in 350 to 525 words the:

  • Purpose of the strategic plan
  • Key objectives:
  • Market development and how your ideas fit
  • Process improvement
  • Development of people
  • Product/service – How do you deliver? Is there a way to improve quality over time to differentiate?
  • Key performance indicators (KPIs) to measure performance over time

Recommend initiatives to support your objectives to improve the strategic plan.

Identify ways to adapt to the changing business environment.