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Dekalb Medical Center List of Recommendations for Improving Service Delivery Questions

 

I’m studying for my Marketing class and don’t understand how to answer this. Can you help me study?

  1. You are currently a customer for a college education, a very expensive service product. You know that a service organization can create a competitive advantage by focusing on how the service is delivered after it has been purchased—making sure the service is efficiently and comfortably delivered to the customer. Develop a list of recommendations for your school for improving the delivery of its service. Consider both classroom and non-classroom aspects of the educational product.
  2. review material on the physical and social aspects of the service encounter. Some ideas to get started, include examining contact and admission services registration processes, graduation or exit processes, classrooms, timing of classes, etc. (Answers to these will vary depending upon the school.) In addition, extra services such as social, dorms, job placement, career counseling and psychological and trauma services might all be included in the student’s assessment.