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Rowan Cabarrus Community College Gender Stereotypes Essay

 

Chapter 2 examines the influence of gender and culture on communication. As you complete this assignment, keep several things in mind:

  • First, gender stereotypes involve both women and men, and can influence expectations around the types of job each sex should have, the types of activities each sex should enjoy, and/or the types of clothing each sex should wear.
  • Second, a given advertisement might reflect one stereotype while countering another. For example, an image might depict a mother bringing her infant to the doctor (reflecting the stereotypical notion of women as caregivers) but the nurse at the doctor’s office might be a male (countering the stereotypical notion that nurses are always women).
  • Third, culture informs our views on gender.

Action Items

You will use Wix.com to participate in a class-community blog for this assignment. Follow the instructions listed here unless otherwise directed by your instructor.

  1. Collect 3 print or Internet-based advertisements to analyze. Each advertisement must contain some text or language and must represent a different product.
  2. Write a 2-3 paragraph analysis for each image.
  3. Include the following:
    1. An analysis of each advertisement to determine the extent to which it:
      • reflects a gender stereotype, or
      • counters a gender stereotype, or
      • both reflects and counters a gender stereotype
  4. Open the COMM150 Wix link sent to you by your instructor.
  5. Sign up for a Wix account.
  6. Read your instructor’s sample post.
  7. By Thursday, post your images and paragraphs to the blog of this module.
  8. Explore as many of your peers’ images and analyses in the blog as possible.
  9. By Sunday, post responses to at least two of your peers’ images using the “comments” button below each post.

REMEMBER: Include the citations for your selected images. You may add them at the end of each written analysis.