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Arizona State University Online Marketing Viral Videos Discussion

 

Online Marketing – Viral Videos

Companies are trying to figure out a reliable way to produce and distribute viral videos featuring their products. Your task is to find a viral video on YouTube that features a legitimate and well known product/service and answer the questions below about the video. The video must have at least 5 million views and be 15-60 seconds long.

1.Copy and paste the link from YouTube of the video you found below. The link must work, otherwise you will not receive credit for the assignment.

2.How many views does the video have? (must be at least 5 million views)

3.What product/service does the video feature?

4.Why do you think this video went viral?

5.Read this article:

https://www.nytimes.com/2014/05/20/science/why-that-video-went-viral.html

What else can you add to your answer to #4 after reading this article?