Business Finance Homework Help

I’m trying to study for my Marketing course and I need some help to understand this question.

what does the article mention about the importance of collecting customer data? Comment on the three ways mentioned in the reading that customer data can be collected and/or retrieved. Then, reflect and comment on how this data can be used in decision-making. Next, consider a small neighborhood business near your home. What kind of customer data do you think they collect and why? Hypothesize, based on your knowledge and experience, about how this business uses the customer data to make marketing decisions.