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Assignment Content

1. 
   
   Successful businesses regularly analyze their processes to ensure they’re operating as efficiently as possible and maintaining their competitive advantages. Although you can assess a company in many ways, a common technique is the SWOT analysis. In this assignment, you will practice using a SWOT analysis to better understand the factors involved in making business decisions that promote sustainable competitive advantage.
   Select and research a company from the 2019 Fortune 500 list that demonstrates a sustainable competitive advantage in the marketplace.
   Evaluate the selected company’s sustainable competitive advantage using the SWOT analysis technique.
   Write a 700- to 1,050-word modified SWOT analysis that includes the following:

   • An introduction with a detailed description of the company
   • A SWOT analysis diagram that includes strengths, weaknesses, opportunities, and threats
   • An evaluation of how specific internal factors (strengths and/or weaknesses) support and/or promote a competitive advantage; examples may include:
   • Financial, physical, or human resources
   • Access to natural resources, trademarks, patents, or copyrights
   • Current processes (employee programs or software systems)
   • An evaluation of how specific external factors (opportunities and/or threats) support and/or promote a competitive advantage; examples may include:
   • Market trends (new products or technology advancements)
   • Economic trends (local and/or global)
   • Demographics
   • Regulations (political, environmental, or economic)
   • Conclusion with an evaluation of how the company has retained its competitive advantage

   Include APA-formatted in-text citations and a reference page with at least 2 sources. Note: You may include your textbook as 1 of the sources.
   Note: You can view sample SWOT Analyses by visiting the University Library > Databases > B > Business Source Complete: SWOT Analyses.
   RUBRIC – Criteria1. Introduction and company description 20% of total grade2. SWOT analysis diagram 10% of total grade3. Internal factors evaluation 23% of total grade4. External factors evaluation 22% of total grade5. Conclusion and competitive advantage evaluation 20% of total grade6. Critical thinking 2% of total grade7. Mechanics and grammar 2% of total grade8. Information literacy (references) 1% of total gradeTOTAL POINTS = 100 points
   Submit your assignment.