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MKGT 628 Colorado Technical University Online E-Business and Marketing Paper
I need an explanation for this Marketing question to help me study.
E-Marketing Strategies
President Learner needs your help in grasping the e-marketing approach. He has e-mailed a request for three distinctions between the traditional marketing methods of his company and the online techniques of the e-business it is merging with.
Explain the following to President Learner:
- What are a couple of differences in MedEd versus CHC, in any of the stages of the e-marketing program strategy process used in this course, as the case begins? The e-marketing program strategy process has the following stages:
- Mission
- Critical Analysis/SWOT
- Target Market Sought
- Value Proposition(s)/University Brand Image(s) Desired
- Marketing Mix Specifics that Support Value Proposition(s)/University Brand Image(s) Desired
- What are external marketing environment factors that differentiate the two schools?
- How are the target market customer characteristics and consumption behaviors different?
Support your rationale by including Web links to at least 1 site for a traditional marketing company and 1 site for an online e-marketing company. The Web resources do not have to pertain to the health care market, but they should demonstrate the organization’s marketing strategy and approach.