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University of Phoenix Impact of Cultural Values on Consumer Behavior Discussion
Choose one of the following changes in cultural values to review and discuss: (1) green marketing, (2) cause-related marketing, (3) gender-based marketing, or (4) marketing to gay and lesbian consumers.
Write a 700- to 1,050-word paper in which the interrelationship between consumer behavior and changes in cultural values is reviewed.
Find three specific examples of organizations marketing to these changes in cultural values. Examples may be mission/value statements, print advertising, website content, and press releases, among others.
Using these examples, what is your opinion of how the company uses the understanding of changing cultural values to create and implement its marketing strategy?
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