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UCLA Lessons from Coca Cola Largest Soft Drink Manufacturer Discussion
I’m working on a communications writing question and need an explanation and answer to help me learn.
Watch this video featuring Wendy Clark, then the SVP, Integrated Marketing Communications and Capabilities, The Coca-Cola Company. She talks about Coca-Cola’s marketing strategy and their “lessons learned” as a media company.
After watch the video, write a paper about what you think are the four most important of Coca Cola’s “lessons” and why, and how each of them has relevance for public media.
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