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Individuals base their behavior not on their external environment but rather on the way they see it or believe it to be.  Understanding how people make decisions can help us explain and predict behavior, but few important decisions are simple or unambiguous enough for the rational model’s assumptions to apply. We find individuals looking for solutions that satisfy rather than optimize, inject biases and prejudices into the decision process, and rely on intuition. Managers should encourage creativity in employees and teams to create a route to innovative decision making.

Discuss some of the errors in perceptual judgment made by interviewers in job interviews.