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New Jersey Institute of Technology Chapter 13 Creating Vision and Strategic Direction Discussion
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Chapter 13. Creating Vision and Strategic Direction.
1. If vision is so important, why do analysts and commentators sometimes criticize a new CEO’s emphasis on formulating a vision for a company that is struggling to survive? Discuss
2. .Do you think every organization needs a noble purpose in order to be successful over the long term? Discuss. Name one company that seems to reflect each category of noble purpose as defined in the chapter.
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