Business Finance Homework Help

I’m studying for my Management class and need an explanation.

Students complete three assignments that contribute to the development of the final marketing plan presentation. Students use the same business throughout the course (unless approved by the instructor). The Situation Analysis for the assigned company is the first component of the marketing plan that students will develop. They will gain an understanding of the chosen business′ current situation by reviewing the business’s category, customer, competitors, and the company. The Situation Analysis will use tools such as the PEST and SWOT analysis. The situation analysis should be no more than 5 pages with supporting spreadsheets and graphs. The references and paper should be written in APA style. At least half of the resources used and cited in this assignment must be from the CityU Library business databases, less than 5 years old, and relevant to the topic. Read the rubric for this assignment which is in the top left. Situation Analysis: Students will address the 4 Cs of the marketing environment, company, customer, competitors, and climate/category including: • Socio-cultural factors • Technology • Economic factors • Political-legal factors • Location-geography • Company culture and objectives • Competitors: both direct and indirect • Market demographics • Market size-how large is the market the company currently targets or plans to target? It is best to be very specific with a market niche citing credible sources. • Market scope-what characteristics of the market will be targeted and which target groups will not be targeted. • Market readiness-how ready are the customers for the product or the category of products?

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