Business Finance Homework Help

In a minimum of 350 words or more explain the following. Please include references

1. Think about when you have experienced customer delight — a purchase experience (product or service) that surpassed your expectations. Customer delight is not simply customer satisfaction, it is exceeding expectations on an ongoing basis. Perhaps you told other people you know about your amazing experience.
2. The response should use first person perspective.

Include the following information:

(A) Describe this purchase experience; include where, when, why, the product, the brand name, and explain the details of this positive, memorable purchase from the beginning, from when you first considered the purchase, to the eventual purchase transaction and outcome. Be specific.

(B) Describe the processes, steps, and phases you believe the company did to make sure your purchase experience was delightful (surpassed expectation and perhaps made you brand loyal). You may make assumptions for this portion of this Discussion. Include the following considerations:

• Do you think you were a target market customer? Why or why not?
• How did the company communicate the benefits of their product or service to you?
• Why did you choose their product?
• Was the product or service available to you when and where you wanted it? Once you received and used the product or service, did it perform as you expected? Explain