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Columbia Southern University Coca Cola Soda Market Segmentation Discussion

*** Must have access to the following textbook***

David, F. R., & David, F. R. (2017). Strategic management: A competitive advantage approach, concepts and

cases (16th ed.) [VitalSource Bookshelf version]. Retrieved from

https://online.vitalsource.com/#/books/97801341679…

**Study Guide attached for reference on chapter to refer to***

QUESTION 1

The global recession forced thousands of firms into bankruptcy. Does this fact alone confirm that external factors are more important than internal factors in strategic planning? Discuss.

Your response should be at least 200 words in length
QUESTION 2
1. Explain the process of an internal audit and how an organization can identify their strengths.
  
  Your response should be at least 200 words in length.