Saudi Electronic University The Fashion Hub Business Plan Paper
Imagine you started a new business as an entrepreneur in Saudi Arabia (In Continuation to the Assignment -1).
Please, think and share information on the following items:
4. Marketing Plan
a. Market Research- Why? (1 Mark)
b. Market Research- How? Primary or Secondary Data? (1 Mark)
c. In your marketing plan, be as specific as possible; give statistics, numbers, and sources. The marketing plan will be the basis, later on, of the all‐important sales projection. (3 Marks)
Product
Describe the most important features. What is special about it?
Describe the benefits. That is, what will the product do for the customer?
Customer
Identify your targeted customers or your ideal customer: How many of them are there? It’s important here to be specific.
• Demographics
Customer relationships: How do customers want to interact with the business?
Competition
What products and companies will compete with you?
How will your products or services compare with the competition? Identify the organization’s competitors and their strategies, along with ways to counter competition and gain market share.
How is your target market solving their problem today? Are there alternatives or substitutes in the market?
Investors will want to know what advantages you have over the competition and how you plan on differentiating yourself.
Strategy
Outline a marketing Strategy.
Promotion
How will you promote your Product?
What will be your promotional budget?
Distribution Channels
How do you sell your products or services?
What are the costs associated with distribution?
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