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PPD Content Marketing Strategy Reflection

 

Read the Article attached and write a one-page reflection following the instructions:
11pt. Arial, single space, double space between sections and paragraphs, 1” margins, bullet points and short sentences are preferred.

Here is the format:

MAIN IDEA (Section 1)

  • What’s the main idea? (Two or three sentences, not a summary, but your main takeaway from the article)

MAIN THEMES

  • Pick three or four themes from the article. Identify each followed by a brief description.

INSIGHTS (Section 2)

  • I want you to engage with the ideas, the concepts, not critique the articles/videos, per se.
  • Instead, look for what’s of value, for that which could be helpful to you in some way.
  • However, don’t hold back where you disagree; back up assertions with substance.

APPLICATION (Section 3)

  • How would you apply the concepts in your personal life and career? (Pick one or more for application)
  • How would the concepts be useful in Marketing Communications decisions, strategy, and communication? (Pick one or more for application)