Business Finance Homework Help

Think of an existing product or think of a new or modification of an existing product. Before starting on the written plan, think about the following questions:

1. What is the product or service you are selling?

2. Who is your market that will buy the product or service?

3. What need does the above-market have for your product or service?

4. What is the primary message you would like to send to this market regarding your product?

5. What is the best way of getting in contact with your projected market?

After answering the above questions, you will ready to start on your marketing plan. The marketing plan should include product strategy, pricing strategy, promotion strategy, place strategy.