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EU Business School Mercedes Benz Case Study

 

Main task

Students will deliver a critical analysis focus on the characteristics of the Change Agent Background

Mercedes-Benz

Describe the characteristics of the Change Agent must be hired by the Mercedes-Benz for developing a new mindset for its sales force for selling electric cars.

FORMAT

Your submission must meet the following formatting requirements:

  • Submit one file only.
  • Required file format for main submission: PDF.
  • Additional file format for additional deliverables: PDF.
  • Additional file requirements: Type additional requirement info or “None”. Other details:
  • Font size 12
  • Double-spaced
  • Number of words: 1000
  • All refencing and citations require Harvard referencing style.LEARNING OUTCOMES
  • understand and apply the competencies and behaviors of an effective change agent;
  • assess and evaluate the varying diagnostic tools used to facilitate organizational change;