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EU Business School Mercedes Benz Case Study
Main task
Students will deliver a critical analysis focus on the characteristics of the Change Agent Background
Mercedes-Benz
Describe the characteristics of the Change Agent must be hired by the Mercedes-Benz for developing a new mindset for its sales force for selling electric cars.
FORMAT
Your submission must meet the following formatting requirements:
- Submit one file only.
- Required file format for main submission: PDF.
- Additional file format for additional deliverables: PDF.
- Additional file requirements: Type additional requirement info or “None”. Other details:
- Font size 12
- Double-spaced
- Number of words: 1000
- All refencing and citations require Harvard referencing style.LEARNING OUTCOMES
- understand and apply the competencies and behaviors of an effective change agent;
- assess and evaluate the varying diagnostic tools used to facilitate organizational change;